One of the most popular trends in banking is chatbot implementation, as a part of internet banking. Someone thinks that chatbot is a specific and separate digital channel. Actually, a chatbot is a mandatory continuation of Internet banking. It is not a good idea to...
Banks use a lot of channels to connect with existing clients. There are offline offices, online support with live agents, etc. And plenty of ways to collect audiences for these channels are already known. Now, a common marketing channel is a mobile application. But...
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